These days, one would have to be living under a rock to not know what Twitter is. The 140-character phenomenon, after all, has spread like wildfire, now boasting millions and millions of users worldwide. Why? Because it works. Celebrities even have jumped on the bandwagon. Last I checked, Ashton Kutcher had close to five million followers.
Twitter is instant gratification times ten. One can spread and receive information instantly with just a click of a button. Say you just got up and are hankering for something sweet. You can hop on Twitter and tweet, “Where do I go for some good muffins?” And your followers would most likely respond with a bevy of places for you to satisfy that sweet tooth.
Trust me. It works.
Now, if you’re a business wanting to get people to come to you, Twitter is a great way of spreading info for free. Who doesn’t like free publicity? Kogi BBQ, pioneer of the food trucks in Los Angeles, for example, started the “Follow Me on Twitter” revolution and now has over 62,000 followers. They tweet their schedule and faithful followers flock to their truck to shell out cash for tacos. Now, that’s a successful business model if you ask me.
Now, lets switch gears to a more traditional business, bakeries. Ever walk into a bakery and find out they just sold their last loaf of bread? Or they ran out of croissants? Awww shucks! Me too. It’s frustrating, really. Now, a website, BakerTweet, has come up with a solution. A device is installed inside a bakery that let’s bakers tell their Twitter followers when fresh bread, buns, cakes, or you name it, is ready for the hungry patrons. All they have to do is turn a dial and hit a button. All you have to do is show up on time for some fresh out-of-the-oven goodness.
The first BakerTweet device has been installed at the Albion Cafe in London. No word yet on when it will arrive in the U.S., though. For more info, check out their site.
In the meantime, keep checking Twitter for updates from your favorite businesses. (Or from your favorite food blogs!)
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